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Try to get your keyword phrase inside incoming links (HIGH PRIORITY)
Inbound links are a great way to improve your page rank. But you can't really control how people link to your pages. Chances are they won't use a phrase that has anything even remotely close to your keyword phrase. Remember that they are doing you a favor by linking to you. If it makes sense, you can ask them to change the text of the link, but be careful, as people can be very touchy, and you might just get your link removed.
Another way to get your keyword phrase in inbound links is to provide your customers with the link text ready-made.
PR = Google Pagerank
GIP = Google Indexed Pages
GBL = Google Backlinks
YIP = Yahoo Indexed Pages
YBL = Yahoo Backlinks
MIP = MSN Indexed Pages
MBL = MSN BAcklinks